Careers
Senior Performance Manager
Position Title: Senior Performance Manager
Reports To: Media Director or VP of Strategy
Employment Type: Full-Time
Role Objective
The Senior Performance Manager is the analytical engine of our agency. You will own the performance narrative for our entire client roster, moving beyond simple data collection to provide high-level strategic oversight. Your goal is to ensure every dollar of client spend is maximized through aggressive optimization, sophisticated media-mix modeling, and insightful reporting that proves ROI.
Key Responsibilities
- Omni-Channel Performance Audit: Conduct monthly “deep-dive” reviews of all active campaigns (Search, Social, Programmatic, etc.) to identify performance gaps and scaling opportunities.
- Strategic Optimization: Develop and oversee the execution of optimization roadmaps, including budget reallocations across channels, audience targeting refinements, and A/B testing frameworks.
- Media Mix Modeling (MMM): Assess the interplay between different media channels to suggest the ideal budget split that drives the lowest Customer Acquisition Cost (CAC) and highest Return on Ad Spend (ROAS).
- Executive Client Reporting: Translate complex data sets into clear, narrative-driven monthly reports for clients. You must be able to explain technical wins and losses to non-technical stakeholders.
- Cross-Functional Leadership: Partner with the Creative team to suggest asset iterations based on performance data and collaborate with Account Managers to manage client expectations.
- Innovation & Tech Stack: Stay ahead of industry shifts (e.g., privacy changes, AI-driven bidding) and recommend new tools or platforms to enhance our agency’s measurement capabilities.
Required Qualifications
- Experience: 5–8 years in performance marketing or growth marketing, preferably within a fast-paced agency environment.
- Automotive: must have minimum of 3 years performing a similar role in the retail automotive space
- Technical Mastery: Deep proficiency in Google Ads, Meta Ads Manager, and at least one programmatic DSP.
- Data Visualization: Advanced skills in Looker Studio, Tableau, or Power BI to build automated, real-time dashboards.
- Analytical Mindset: Strong grasp of attribution modeling (First-touch, Last-touch, Linear, etc.) and its impact on reporting.
- Communication: Exceptional “storytelling” ability—turning numbers into a compelling business case.